Using video to tell your story.



Why is an Animated Video Important?

If you’re not using video as part of your marketing strategy, you’re missing out. 65% of people are visual learners - this means they need to see something, rather than being told something, to fully understand it. Through animated video, you can fully capture the attention of your audience, telling your story in a more engaging, meaningful way.


Known Facts

Here are some known facts about using videos in your businesses marketing:

  • Including video on a landing page can increase conversions by over 50%

  • After watching a video, users are more likely to buy or make a purchase on your site

  • Most of a users average time on site is spent watching or engaging with a video

  • Users tend to look for more information after seeing a product/service in a video

  • YouTube users watch more than 3 billion hours of video per month, according to YouTube. YouTube is actually the world’s second-largest search engine behind Google.


Connecting With Your Audience

At Animdan Media, our goal is simple - to create videos that are clear, and easy to understand. We work closely with our clients to create videos that showcase their brand well, boosting brand awareness better than traditional marketing efforts can. Your story is only as good as the delivery - you might have a fantastic story, but if you don’t tell it well, then you’re less likely to connect with your audience.


What Your Goal Should Be

The goal of your animated video should be to keep the viewer’s attention. Transitioning to video will help you build brand awareness and eventually become your preferred storytelling medium. Use video if you want to:


  • Give context to your ideas - video helps you to create perspective around even the craziest ideas. If you can show someone what you mean, they’re more likely to understand.

  • Simplify complex topics or concepts - video can demonstrate how certain mechanisms work, explaining ideas in a way that is easier to process and understand.

  • Evoke feelings or memories - cartoons harken back to childhood when things were simple. An animated video, in its cartoon style, can trigger nostalgia, a powerful emotion. Some studies suggest that the feeling of nostalgia is a powerful mood booster, helping to form connections. Video can stir that emotion for users.

  • Keep your viewer’s attention - Users’ attention spans are short. Animated video is more likely to hold a person’s interest since it’s not necessarily used as a marketing effort. Google Doodles are a perfect example of this. The animations make people want to click on them.


How Animdan Media Helps You

Animated videos are easy to produce - you just need the right vehicle. Animdan Media can be that vehicle. We serve clients all across the United States, helping them cut through the noise with powerful animated videos that deliver your message effectively. Animated videos will not break the bank, and they deliver measurable results. Contact us now to discuss your video strategy.


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