Software is a tough one. 70% of B2B marketers think that video is more effective than any other form of content when converting qualified leads.

Watch 6 examples of short,

animated explainer videos for

B2B Software products and offerings.


Honeywell Forge

Length: 1:39

About: Enterprise Performance Management Management software from Honeywell.

Purpose: Overview video for Sales.


ADT Cybersecurity

Length: 2:05
About: A Managed internet security solution that protects small businesses from cyberattacks.
Purpose: Product launch intro video



Length: 2:23
About: Embroker is a digitally-native business insurance company.
Purpose: Product Video



Length: 1:20
About: FluentStream leverages technology and software to solve business communication problems.
Purpose: Value proposition video



Length: 1:50
About: Business intelligence dashboard that provides a comprehensive view of commercial real estate portfolios.
Purpose: Sales Video



Length: 2:30
About: SaaS-based incident response management platform that simplifies compliance with data breach laws.
Purpose: Collateral for a new marketing campaign.


Stage 1: Planning State
Write Script
Design Graphics
Present Storyboard

Stage 2: Production Stage
Record Voiceover
Add Music
Create Animations
Work on Revisions
Final Deliverable

Our Formula

By far the most important part of any video is the script. In every video, we always try to make sure each of the sections are portrayed verbally and visually:

1. Get attention

2. Identify the gap

3. The cost of not bridging that gap

4. Identify the Solution

5. Introduce Product/Service

6. Results and Benefits

7. How it Works

8. Summary 

9. Call to Action


Paul Gannon
Thoughtcast Media

“They add their own creative touch to all my video projects."

Jacques Spitzer
Raindrop Marketing

“The Animdan team is very skilled and extremely reliable."

Jeff Sangeorge
Magnetic Ideas

“Their creative ideas gave us a better result than we envisioned"



Based out of Layton, UT, we partner with Marketing Executives to produce video content for software companies and their products. We’ve made over 200+ videos for companies like Intuit, Honeywell, and ADT.

Daniel is a father of 4, he knows the ins and outs of After Affects, and wears brown shoes everyday.

Principal & Animator

Amanda can turn words and concepts

into visuals like is nobody's


Graphic Designer & Illustrator

Interested In Our Services?

Fill out the form below.

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Greensboro, NC 27410 (336) 681-7430

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